Emilio Pucci Fall/Winter 2010 RTW

What do you do when Fergie and Kate Hudson start wearing your clothes on the runway? Why, serve sex, of course. And how. This new Pucci isn't your grandmother's; it's about youth, sex and all the things that sell more accessories, which is the product line the company wants to grow.

 

The clothes, in the hands of designer Peter Dundas, take the original Pucci only as inspiration. His fall collection opened with a deep purple print gown. What followed were a tailored blue jacket; pants with ostrich feathers, encrusted with baubles; crocodile jackets; bell bottoms; luxe fur coats; sequins, and miniskirts so short they could pass as bathing suits.

 

Consider yourself served.