Monday, October 5, 2009
Emanuel Ungaro 2010 Spring/Summer Collection
In a bid for easy headlines, CEO Mounir Moufarrige recently replaced Esteban Cortazar with an unusual team: the little-known Spanish designer Estrella Archs and, as "artistic adviser," the actress turned entrepreneur Lindsay Lohan. Would the move turn out to be a bit of counter-intuitive brilliance or a major industry gaffe?
In separate interviews a couple of days before the show, Archs discussed reviving the DNA of the label, and Lohan mentioned injecting a bit of youth into the brand- not a bad move considering the
house has been around since the 60's.
What started off interesting- a strapless fuchsia plissé minidress- quickly devolved into a hideous collection, one with questionable color combinations, bad 80's draped silk jackets and unflattering drop-crotch pants, old-fashioned and ill-judged fur stoles, and, tasteless sequin pasties. To top it off, the fabrics and the construction lacked the finesse you expect from a famous Avenue Montaigne brand.
To be fair, Archs and Lohan tried to add a touch of class to the pieces with ruching and draping, but that was exactly what made this collection so underwhelming- you see the good ideas and you perhaps hope it would take off in the direction it started it, but it never did.