Fashion in Jamaica and the region exists, much to my annoyance, almost outside of an international aesthetic. It's my desire, then, to build a bridge between what is innately cultural, and the international industry, all the while highlighting trends and shifts within both spheres.
Saturday, August 1, 2009
Label To Watch: THE LOCAL FIRM
THE LOCAL FIRM is a new Swedish independent label founded in 2007 by Richard Hutchinson and Axcel Nyhage. The line has a distinctive design code which combines high fashion attire with innovative jeans design. According to their website, THE LOCAL FIRM´s concept is inspired by art, architecture and design from the former east-block, and one can see this easily from their layering, and fascinating cuts.
The line caters to both males and females, has a line of grey spectacles inspired by "3D glasses and 80s electro tunes", as well as a REFINED line that "refines and re-interprets garments or other products by moulding them according to The Local Firmʼs design code and aesthetics." The pieces in this limited and exclusive collection are all hand-made in Italy and Sweden, and are all numbered. Here are some looks from their Spring/Summer 2009 collections, their Fall/Winter 2009 collections, their 2010 Spring/Summer collections, as well as some of their vintage glasses and REFINED lines.
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The Local Firm
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