Monday, November 16, 2009
Luella Ceases Trading
Luella, one of Britain's top fashion labels, announced it had ceased trading last Tuesday after the licensee that funded the brand for the past five years pulled out.
Designer Luella Bartley, a former fashion journalist who unveiled her first collection in 1999, said the situation was "very disappointing" and "upsetting" but expressed hope she could restart the business in the future.
The brand's fun and feminine clothes and accessories have attracted rave press reviews and were beloved of celebrities, however, the brand's ready-to-wear producer in Italy, Carla Carini, closed down last month, and in a statement Tuesday, Luella announced that distributor VSQ Limited, a subsidiary of global retail group Club 21, "has taken the decision not to invest further in its relationship with Luella Bartley Limited."
Bartley, who was last year named designer of the year at the British Fashion Awards, said she had a "number of options" available to her. In the meantime, she and members of her team have been employed as creative consultants to London department store Liberty for their Christmas windows and store decorations.